Luca, Francesco, Miriam, Roberta, Giuseppe, Giorgia, Andrea. Commanders, sailors, officers, non-commissioned officers, graduates. Men and women: faces that tell the best Italy, one made up of people who daily, with passion, dedication, will and sacrifice work at the service of the community; that community to which they guarantee security and defense, but also environmental protection, scientific research, health services, reception, inclusion and support. They are the protagonists of "We are the Navy”, The new promotional campaign for positioning the Navy.
" 'We are the Marina is not simply a claim, but is part of a broader and more innovative communication project that was born with the aim of making known the daily commitment of the Navy in the multiple areas in which it is called to operate: from the activities related to defense and maritime security to the multiple uses in which vehicles, men and systems, prepared for specifically military purposes, are made available to the community also through agreements and collaborations with other Bodies and Institutions. The common denominator is the people, men and women of the Navy, who work every day in the service of the country. Before any sophistication or technological means, the Navy rests on personnel, military and civil. The protagonists of our communication can therefore only be them, the sailors, who with their faces tell the 'extraordinary everyday life' of what is not simply a job but a choice of life"Rear Admiral Fabio Agostini, chief of the Public Information and Communication office of the Navy, said.
A communication project that originates from a master's thesis in “Social Communication”Carried out by the undersigned at the University of Rome Tor Vergata (see opening photo). An idea created to raise awareness and excite public opinion on the social activities carried out by the Armed Forces. A campaign based on storytelling, that is to say about the daily use and training of the Navy and community services: the sailors. A Version 0, the one developed during the master, with a clear insight: the Navy serves the country and does good as well. Three are the key elements that make it up: faces, stories and claims. Faces: those of educated people in their everyday life. Stories: those that each of them has lived and that fully reflect what the Navy has done and continues to do. The message extracted from history and present in the various layouts refers to a lived experience, to a memory that is still alive and indelible. It is in that sentence, albeit brief, that the intrinsic and social value of the Navy is preserved. The claim"We are the Navy". The We as a reinforcement of the concept of team, of union, of collaboration, but also to emphasize that the Marina is made primarily by people who, out of passion, will, spirit and natural inclination decide to take the sea route. Women and men like many others, with their emotional and experiential baggage, with their merits and their defects, their abilities and their shortcomings. Not superheroes, but human beings.
A campaign that for originality and style places, also in this area, the Navy “forward and in advance"And that wants to bring the general public closer to the next 9 June, when the Day of the Navy will take place in Civitavecchia.
To learn about the "We are the Marina" campaign, visit the site: www.marina.difesa.it
