Trump, a little crazy and good communicator

(To Frank Montana)
02/05/17

What unites Donald Trump to sociology and communication? His working life is now that of politics.

The super real estate entrepreneur and 45 ° president of the United States is demonstrating, now with threats, now with openings a Kim Jong-un, to possess specific qualities that enter the field of sociology and communication to the masses. Everyone describes him as crazy for his stances, the gaffe and his attitudes, but it is absolutely not. On the contrary, he is using a behavioral model, which is said to have been created by the president Richard Nixon, which is called "Theory of the Mad" and certainly not a warmonger but only the defender of American interests.

According to this theory, in summary, in foreign policy we must have the attitude that leads the opponent to think of being in front of a madman and that his reactions could be disproportionate to the triggering cause.

According to a STRATCOM report, published in a book by Noam Chomsky"It is important that planners are not too rational in determining [...] which are the goals that matter most to the opponent, all of which should be hit anyway. It is not good to give a too rational or imperturbable image of ourselves. The fact that the US can become irrational and vindictive if its vital interests are attacked should be part of the image we have as a nation. It is beneficial to our strategic conduct that some elements may seem out of control ".

Let's not forget that Nixon it is also what he said: "When you lose, change the rules of the game". So why should it not be like that with Trump?

The American foreign policy is all focused on having new commercial outlets and above all in containing the bad apples that could also affect the others in the basket. Kim Jong-un (photo) is definitely not the madman unleashed by the media, in fact David Hume, Scottish philosopher (1711-1766), argued that the force is always on the side of the governed (of the people) rather than on the side of the rulers who have no other support than public opinion. That's why any kind of political power is based on public opinion. Kim e Trump they are no exception. Self Kim he is able to speak to his people to avoid imploding in himself, Trump he is equally skilled. The American president has very clear ideas and knowing that he had come out of nowhere - in fact during the campaign at some point he had against even part of his party - he thought well in the pre-election rounds to always talk to the former military and associations weapon to get their support. Move dictated by natural instinct or studied by Machiavelli? We will never know, but the fact remains that it is now receiving great consensus from them. He spoke to former soldiers, who at home have certainly talked to children or grandchildren who do the military (the whole world is country) and so his idea of ​​a man suited to the cause has breached. Now it is cementing it with initiatives that require a certain military movement.

Kim It is certainly not a real problem, but only the rotten apple to be removed from the basket. Your country is strong and could become a reference model for other countries and thus create a real problem in the region. Kim he launched some missiles, of course, but they all exploded ahead of time. The atomic bomb? Is it a problem only on a missile? Or could it even be inside a 24-hour case? Yet if you have the technology to mount one on a missile you can also have it in a reduced format. The question is all about the clash of public opinion: siding with a strong and determined America or with others? Trump he is playing his cards to tip the scales on his side. One of the axes is the "mad theory".

This is only one aspect of the theme, because we must also evaluate that Trump by nature he is predisposed to such behavior, proof that both his career has always been full of twists.

Trump He is known all over the world, both for his wealth and for his beautiful wives. And if we really have to say it all, Donald Trump it is strongly envied-admired by millions of men. All American history that of the entrepreneur who manages to multiply the earnings of his father. In short, half American people are fascinated by "Trump Style"And many imitate him, the other half officially does not approve him, but secretly admires something in something. Many people admit that it is not their style, but they still nourish a fund of national-popular admiration.

What interests, in any case, is its communicative style before, during and after the presidential elections.

The type of perception that Trump puts in place to get in tune with the world, a simplification of the working, financial, military, political, etc. it is contrary to what one might think an inductive style rather than a deductive one. Perhaps it will not be the truest and most intimate professional secret, but in any case it leaves a lot of room for an interesting evaluation of working and relational behavior with communication. Trump he proved to be a communicator and above all an analyst of the surrounding environment. Environment understood as a social group in relation to space / time. The American tycoon has always managed to focus attention on himself: first with his work as a builder and then on a planetary scale through advertising, camei in films (another form of advertising) and his wives. So he managed first to get along well and then, when he had the right tools, to convey the message of a man with extraordinary success and a bit 'out of the box.

He later consolidated his lifestyle and transformed it into the secret desire of millions of men. It is hard to think that Trump, between one engagement and another, he spent his time studying in depth the sociology and the techniques of communication. Most likely it is the result of a cultural smattering supported by an excellent natural gift. Many may think that he has resorted to communication experts. Maybe. But only afterwards with the electoral campaign, first, at the beginning, he probably arranged with his abilities. In short, he managed, carefully studying the reference environment, to understand the functioning of the mechanism and to devise a model for its success. Very good, because to this is added, in today's world, the rapidity and vastness of communications that affect the formation of public opinions, accelerating behavioral processes and changes in tastes.

Secondo John Dewey (American philosopher) the outlets of events respond to constants where man affects only the part that concerns him but not on the collective facts, given by situations created by effects that are causes "because nothing happens that is not part of a continuous current of events "because social life, as claimed by Kurt Lewin (social psychologist), "Is the result of forces within a broader context". The environment must be seen as an integrated socio-historical-geographical-cultural entity that has a decisive influence on collective behavior (as the group always dominates the individual wills for decision-making and cohesion): in a fractal represented by a group of belonging (for example the palazzinari of New York), social behavior will spontaneously conform to the habits or rules of the environment and to the inputs transmitted by the communication tools.

The statements of Trump reported during his march to the presidency begin to unravel and stand out for their intrinsic functionality. Trump he is a very acute observer, because he has understood that observing means trying to understand reality. For example, the much-criticized American president made the right speech at the right time with the right oratory: to the possible dismissals of a factory because they were victims of the dumping of the same product offering them the blocking of imports into the US of the competing product. Participative observation exists in sociology. Therefore, behavior is a consequence of the culture that is given by the interrelation between the territory / population / human and natural resources. It is assumed that Donald Trump has taken into account, and could not be otherwise, the factors: "time" and "space". By "time" we mean the temporal context in which we study, evaluate and act accordingly. All this so as not to miss the entry time. But also the "Space" has its importance: the way to shop a New York it's different from Cairo, there are also differences between New York e Leesburg. In any case, the "method Trump"It worked and still works. Of course, that will not be the result of chance if all his choices have been successful or at least the vast majority. He guessed it in business, he guessed the team for the campaign, he guessed the partners, he guessed the times, he guessed everything. Too much. At this point the suspicion arises that it has availed itself of a strong structure specialized in analyzing open source data. maybe Donald Trump will have access to reliable information. And in some environments it's all. Although it may be motivated and as far as I can guess the execution times, it remains to be considered that Trump must be equipped with professional precision at the limit of the manic.

It has the merit of having created a perfect organization with a very strong personal imprint. Last but not least, his cosmopolitan charisma. His was a good choice, probably the result of a personal intuition and corroborated by some advice: he knew how to hit the right audience. Also in this case the analogies with the science that studies public opinion come back to be heard. The public are varied, but to simplify we can say that they are divided into two major strands: the objective public and the subjective public. The objective, for example, is a group of people taken to the shooting (therefore against their will). Sailors who immolate themselves with their commander in the sinking ship are a subjective public (therefore of spontaneous will). The audience can be such even if it is not in the same place or time: a show on TV can be seen by thousands of people who together form the audience of that show, yet they are in different cities. In substance Donald Trump he managed to create his own subjective audience. The public follows him because he is convinced it is worth it.

The impression that many people have of the charismatic Trump is that it is a "pleasure" that always manages to make it for mental flicks devised the last second and for his skill to convince people. These latest evaluations are too simplistic because they resist the harsh world of business American. maybe Trump we march a little over consciously to self-fuel its status. Max Nordau (writer) in his book of 1895 argued that modern society (for those times) was pervaded by a discomfort due to the contrast between the way of thinking and the way of acting, as if man lived two lives "one external and the other internal, which mutually deride and are in perpetual contention ". Kurt Lewin besides affirming that "the group is something more, or rather, something different from the sum of its members: it has its own structure, peculiar ends and particular relationships with the other groups" (the audience of a theatrical show is very different for modalities, expectations and behavior from a public of faithful and both from the public of a supermarket) it is a function of both the personal internal world (expectations) and the external world (environment).

Michele Del Vescovo (demodoxalogo) in highlighting the psychic pressure that accompanies man in all his actions, from walking to anything else, has distinguished behavior according to external norms (juridical, religious, civil) and interior (fungible). These push society to act dialectically according to fixed laws caused by the environment (external pressure) and the needs of the subject (personal element) thus creating the social (or mass) behavior expressed by public opinions. The disorientation between being and appearing, saying and doing, the concept of evil and good, and so on, is nothing other than the adaptation to a natural phenomenon; a phenomenon that shows for real what in reality it is not. In fact, we are moving towards a single civilization whose characteristic will be centered on "appearing". Therefore, the trend is to show oneself to others not for what one is or feels (being) but according to the patterns that come from mass behaviors, in turn suggested by the so-called mass-media. In modern times Gabriel Tarde (1843-1904) had amply demonstrated that it is the environment that influences history and not great men. They realize works that are perceived by public opinion at that moment; perceived but not well identified and defined: see the laws of imitation, social logic, opinion and the crowd. While Gustave Le Bon (1842-1931) in his Psychology of crowds has highlighted the imitative factor that pushes to standardize our behavior to those of the majority.

"Court life is a depressing, but important, game, which requires the deployment of pieces and batteries, the design of a plan and its pursuit, at the same time as the defense from the shots of the enemy. Sometimes, however, it is better to risk and risk the most bald and unpredictable moves ". Jean de La Bruyère (1645-1696, writer).

(photo: White House / KCNA / Twitter)